Safe Sleep Day

Safe Sleep Day is a national annual campaign developed by Whakawhetū which focuses on promoting safe sleep practices for babies, so that every sleep is a safe sleep.

By positioning baby on their back to sleep in their own baby bed every time they sleep, whānau can have more confidence that their baby will sleep safely through the night. Safe Sleep Day aims to promote safe sleeping practices as one of the most important strategies to prevent SUDI (Sudden Unexpected Death in Infancy).

In 2016 Safe Sleep Day will take place on Friday 2nd December.  

Whānau, workplaces, organisations, community groups and government departments that work with tamariki and families are all encouraged to register Safe Sleep Day events and activities (here on the Whakawhetū website) From August onwards so whānau from all around Aotearoa can learn more about how to keep their pēpi safe while they sleep.  

In late September and early October all registered events will be sent one free Safe Sleep Day Campaign Kit which will include:

  • a guide on how to run a successful event
  • some Safe Sleep Day promotional resources to help you advertise your event
  • a number of other resources to use as giveaways for your event.

For ideas on what to do for Safe Sleep Day, click here to download our helpful Event Ideas resource

Whakawhetū will offer Safe Sleep Day resources including posters as well as digital images that you can download and use from our resources page.

Remember you can stay connected, get event ideas and keep up to date with everything that is happening around the motu with the Safe Sleep Day campaign via our Safe Sleep Day Facebook page or by joining our Whakawhetū database so you can receive regular e-pānui.