Key Messages

Our key messages align with Ministry of Health messages:

1.    Kia Auahi Kore - Be Smoke Free

All smoking harms babies, especially in pregnancy. Smoking takes oxygen and weakens vital systems (such as breathing) as babies develop. When born, babies need extra protection. If you want to give up smoking you can, for quit smoking support go to:

•  www.aukatikaipaipa.co.nz
•  www.quit.org.nz

2.    Kia Haumaru te Moe – Safe Sleeping

•  A firm mattress should be used. (with no gaps between mattress
    and sides of cot, bassinet or wahakura)
•  Baby should not be over wrapped with excessive blankets. (to
    avoid overheating)

3.    He Kanohi Kitea – Face Up, Face Clear

•  Place baby on their back, face up. This is the safest position.
•  Keep baby's face clear from blankets, soft toys orclothing.

4.    He Waiora Te Wai U – Breast is Best

Breastfeedingreduces the risk of sudden infant death syndrome and helps lay the foundations of a healthy life for a baby. Breastfeeding also makes a positive contribution to the health and wider wellbeing of mothers and families. Exclusive breastfeeding is recommended until babies are around six months. Breastfeeding is associated with reduced mortality during the first year of life and lower hospitalisation rates.